Strategy.
Instinct.
Culture.

I'm a digital marketer with over four years' experience in both B2B and B2C industries spanning email, SEO, and campaign work. I came into marketing through photography, which taught me to notice what makes people care about a brand.

I've paired that instinct with analytics and automation at SONAS Bathrooms and Kilsaran Concrete, and I've just finished an MSc in Marketing at UCD Smurfit. I like using the data to find where a good creative idea will actuallly move meaningful results.